Article Marketing Proven Results

Photo Credit: Lisa Millian

Article Marketing is writing articles that build up your website with good solid content.

This kind of exposure is great for generating traffic and search engine placement.

The best article marketing strategy is to simply write ezines about your products, describing their features and benefits.

Content can be written in 4 different ways:

• Short Tips
• Case Studies
• Mini Stories
• Factual Content

And if you're not comfortable with writing, you can hire a ghostwriter to do it for you.

Benefits:

• Increase Ranking
• Free Advertising
• Targeted Visitors
• Brand Business
• Build Content
• Establish Credibilty
• Develop Opt-in Email List

How To Write Tips:

• Find a solution and then write about it
• Show how your product or service is their solution
• Give an example of how your product will be beneficial
• Free Spam Check all of your ezines before submitting them
• Back up any claims with solid proof
• Always provide your autoresponder address
• Submit your article with a photograph and urls
• Don't put a date in the article copyright
• Write an outline and then break it down into chunks
• Only give accurate info in your article
• Use only 2 to 6 pages for an ezine newsletter
• Insert your sales promise within the heading and title
• Include your promise in the name of your newsletter
• Always proof read for any errors or typos
• Your article should have between 800 to 1400 words
• Be sure to use a static url instead of a dynamic url
• Create a catchy title and headline to get attention
• Avoid all sales pitches and gimmicks
• Each line is usually limited to only 65 characters
• The article title should only be 5 words or less
• Keep your paragraphs to only 3 or 4 sentences
• Only use snail email to contact ezine publishers with
• Never place your title within the body content
• Always notate your total word count at top of article

Free Article Marketing Strategies:

• Write in third person to sound as if someone else is writing about you
• Offer a free sample in your closing paragraph
• It's best not to allow anyone to advertise in your ezine
• Use author box as a link to your affiliate products
• Offer free advice and how-to instructions
• Use ezine publisher who have free content directories
• Include your articles in your no cost article marketing newsletter
• Never use affiliate links in your article
• When submitting articles, it's best to submit to General Distribution:Announcement Lists and Webmasters , rather than Individual Submission
• Check your submission service to see if it's tiered, because that usually means a limit in service
• Sending a thank you note with your article to an ezine advertising publisher, is a great article marketing strategy
• Refrain from participating in yahoo!groups, unless you want to be subject to multiple articles every day
• Always include a note somewhere in your article with an invitation to read more of your stuff. Use something like "For a complete listing of ezine articles by this author, . . ."
• Ask people to bookmark your site as a favorite
• Invite others to make your website their homepage
• Place all of your articles on your autoresponder list

Author Box:

This is where you have a chance, by ezine marketing, to invite readers to visit your website.

You must keep the data under 5 to 6 lines:

1. Name

2. Company or website name

3. Description of product and/or service

4. Website url or affilate link url address

5. Clickable link to your website

6. Email address or telephone number

Content Source:

• Ezine Articles

  Use old articles for ideas of what to write about. Take previous articles that you may have written, and break them down into smaller chunks.

• Blog Posts Anything over 250 words can make a great article. All you have to do is put a longer title on it - and then add a resource box with your link urls.
• Best Articles

  Make a list of 10 of the best articles that are related to your specialty. Then come up with a title such as "Top 10 Leaders in Marketing". Afterwards, number the list 1 - 10, and make a sub-headline and paragraph for each tip.

• Keywords

  Determine which keyword terms that people are using for search topics. Write articles providing tips or solutions for each keyword. Google Suggest

Your business can really benefit by your ezine marketing, if you write ezine reviews about your products and services.

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Enjoy!

Happy Writing!

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