Postcard Marketing Is A Creative Direct Marketing ToolBuilding a successful and profitable business with a postcard marketing campaign is one of the best techniques that you could employ. How Does Your Business Benefit With Marketing Postcards Strategy?
Develop A Powerful And Compelling Postcard Marketing Campaign: Plan 1) Advertising Goals Build a solid foundation for your campaign that will ensure you marketing success. To get started, you should first ask yourself the following questions, . . . -- What is my purpose for a mailing campaign? -- Who is my target market? -- What will my message be? -- How will I attain a mailing list? -- Do I plan to test market initially? -- What is my advertising budget? Objectives
2) Postcard Marketing Message Use persuasive words to make people feel something. Present your message as if from a friend, instead of an ad. Write it with passion and make it engage your readers emotions. This will definitely create a pleasant emotional response. Copy Writing Tips
3) Postcard Marketing Design Layout The presentation and appearance of your postcard is everything, and will mean the difference between catching your readers interst or not. You will only get that first glance - so make it count! The overall factors that must be considered in designing your postcards are: -- Message Need to provide a compelling reason for someone to respond to your marketing postcard. Mention the main benefits and features, and show how they will solve a problem or fill a need. Be specific. -- Graphics It's a known fact that everyone is drawn to colorful images or grapics and pictures. You can also use the image to convey your message or establish your business logo. -- Postcard Size/Printing Requirements This seems a bit redundant, but is vital to your campaign success. They need to be between 3 1/2" x 5" to 4 1/2" x 6". To save money, you can print your own postcards individually on blank 4 x 6" index cards or print 4 postcards on 8 1/2 sheets of index card stock and cut each sheet into quarters. You can find ready-made perforated postcard sheets at office supply stores. U.S. Postal Service Guidelines The United States Postal Service (USPS) has different postage guidelines regulated by various factors such as size of postcard to type of mailing service. Check out the offical website of usps.com for more details. 4) Target The Postcard Market Identify who your most likely prospects are. You will need to conduct some research to see what kind of people are interested in your products and services. One of the easiest ways to find this out, is by checking out your direct competition. Find out who they are selling to. Then it's just a matter of developing a database with profile specifics. Try to find out what their purchasing history is. What do they buy, and how often to they buy it? Where do they search for what they are looking for - and how often do they search for it? A highly regarded list broker can assist you in finding these qualified prospects by using multiple factors such as geographical, annual income, credit status, purchasing history, response to direct marketing material, and so forth. With this data, based upon what you are looking for, the list broker (or professional data company) can create an opt-in mailing list for your postcard marketing campaign needs. Also, if applicable, be sure to use your own opt-in mailing list of qualifed and interested prospects. They are like gold to your marketing success. 5) Test Marketing An effective campaign must have some test marketing done, to ensure postive results. Postcards are great for measuring and tracking results, because they are quick to deliver and usually are responded to within 3 days or so. Small elements of the design layout or message can be changed and adjusted accordingly, to achieve the desired results. When your testing returns the response rate that you set for yourself, then it's time to get serious with your postcard marketing. 6) Full Marketing The average conversion rate for a good direct mail piece is between 1-2%. Most readers will lose interest at the end of a page, so the challenge (or objective) is to pre-sell your message through your benefits and features. Your postcard is not meant to directly sell something, or close a deal. They are best utilized to attract a prospect by getting stirring their interest, and then giving them a reason to want more information. Motivate them to respond by checking out your website or blog, and then present them with your offer after you have them presold. 7) FollowUp Marketing Postcard Campaign You need to repeat your key messages, by sending your offers out periodically. Most people need to be exposed to your offer anywhere from 7 to 12 times before they respond. Most everyone will read a postcard, because it's nearly impossible not to see the message at first glance. This ensures your postcard marketing campaign a higher readership resulting in an even bigger response. PostCard Marketing Strategy The best strategy is to know what you are doing, so that your marketing efforts will generate sales. Here are some direct mail postcard techniques -
Printing Services Evaluate and compare sevices in a systematic way, in order to choose the best company for your printing needs. Key Criteria
To Your Postcard Marketing Success !
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