Do You Need Response Marketing?

Photo Credit: Rafael Matsunaga

Want to Motivate Prospects to Buy from You with Response Marketing?

Be persuasive.

Present an offer to them that gets their emotions involved, . . .something that they just can't refuse.

This is a superior promotion tool that reaches out to potential buyers through printed ads.

Direct Response Mail Marketing Idea Campaign:

• design and print ad pieces
• design graphics and logo
• write ad copy
• select mailing list of targeted prospects
• arrange for mailing house to label and send your mail
• prepare message that promotes your USP
• research available info to know who your prospects are
• test advertising campaign for strengths and weaknesses

Copywriting Tips:

• The opening paragraph should only be 11 words or less
• Write short sentences with 14 words or less
• 70% of all words should be with 5 letters or less
• Paragraphs are better with only 7 lines or less
• Always use a P.S. for summary of your message
• Indent each paragraph with 5 spaces
• Use ragged right design so sentences aren't proportionally squared
• Be specific instead of approximate
• If using a second page, then end it with a half sentence or a question, to peak their curiosity to read further
• Use odd numbers rather than even ones because they're more noticeable
• Write with a number as opposed to the word

Direct Response Solutions:

These are 8 of the best promotional techniques.

1) Telemarketing

2) Speaking Engagements

3) Articles

4) Email Auto Responder Campaign

5) Broadcast Faxing

6) Voicemail

7) Informercials

8) Postcard Direct Mail -

• Sales Letters
• Catalogues
• Packages
• Brochures
• Leaflets
• Couponing
• Post Cards

Strategies:

-- Written guarantees of satisfaction

-- Customer testimonials

-- References

-- Membership with respectable and professional organizations

-- Informative, accurate and entertaining content

-- Elicit emotional response

-- Include money-back guarantee with a free bonus

-- Use postage stamps rather than metered stamps

-- Mail with unique sized envelopes

-- Ask questions in postscript

-- Prepare direct response mail marketing idea plan

-- Explain all benefits, features and solutions

-- Present a strong offer

-- Highlight any special offer or discount

-- Use interesting packaging

-- Provide alternate reply methods such as business reply card

-- Always provide your toll-free #, email address, and site url

-- Personalize each piece

-- Test and measure each component of your advertising plan

-- Use "teaser" on envelope such as gift offer or photo

-- Develop a personal image or logo to brand your business

-- Distribute a press release of your business

-- Start a Business Blog

-- Write professional Sales Letters

-- Business cards with your logo, USP and contact information

-- Customer Mailing Lists (rented or opt-in email lists)

-- Start your own Business Newsletter (Ezine)

-- Address mail pieces to a specific person only

-- Sales letters work best if only 4 to 6 pages long

-- Motivate potential buyers to act by telling them what to do

-- Use a sense of urgency such as a limited time offer

Direct Response Marketing Solutions for Boosting Mail Response:

You have to get your customers attention, before you can increase their response rate.

1. Provide customer with a reason to respond such as a free trial or a bonus.

2. Show exciting testimonials of satisfied and happy customers.

3. Follow up marketing is extremely important, because most people have to be contacted several times before they decide to act.

4. Emphasize your prompt shipping service on your reply envelope.

5. Use simulated checks as a means to highlight a discount.

6. Try using fragrant inks on your envelopes to peak curiosity.

7. Include more offers in your mailing package.

8. Always thank your customer for buying your products and/or services.

9. Use a P.S. on each letter.

10. Experiment with illustrated letterheads on your letters.

Summary:

Response marketing to prospective customers with printed material, is a very effective way of converting potential buyers into sales.

In Success!

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