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Build Your Business Through Social Marketing

Social Marketing is an excellent technique for promoting your business

It's very efficient and quick compared to traditional internet advertising, because you can build a database from prospects profiles.

The information lets you know what the prospect is looking for; where they are looking for it at; their history of purchases; and what exactly they want to buy right now.

This helps you to find people who are most interested in buying your products and services.

Quick Tip

Always use your actual name so as to present yourself as a professional. Let others see you as someone to that can trusted.

Social Network Websites are everything from communities of focused niches to large groups of people.

These internet users interact together to develop both business and personal relationships. The main purpose of social marketing is to either give something that you have, or to get something that you need.

It really doesn't matter what your business sells, because you will always find people who have an interest in your products and services through social networking sites.

Social Marketing Strategy Process:

  • Profile Page
  • Interaction
  • Friends
  • Blog

1) Join quality social sites that have large or targeted memberships. Set up your own profile so that people will know who you are, and what your business is about.

It would also help if you customize it with colors, background images, bio information, pictures of yourself, good content and links to your other websites. The most important thing to keep in mind, is that you should add your own unique personality.

2) Start meeting people by joining groups, inviting friends to your network, making posts in the message boards, sending private messages, and so forth. Get involved with others who might be interested in you and your business!

3) Make contacts. Invite interesting profiles to be on your friends list, and accept invitations from other folks in the system. Once they join your network they will have the opportunity to sign up for your newsletter, view photos of your portfolio, read more about you on your bio, and visit your website and/or blog.

MySpace has a bulletin feature where you can broadcast messages to your entire friends list. You can offer free samples, announce special promotions, offer invitations to conference calls, and so forth.

4) MySpace even provides you with a blog of your own. Use this to make regular posts on content pertaining to your business. Build keyword anchored links from high ranked social sites back to your domains and blogs. This is a really awesome social marketing technique to add power to your SEO campaigns.

Some Popular Social Networking Sites

1) Orkut -

is Google's version of a social networking website, that's primarily for the purpose of establishing romantic or business relationships.

2) Classmates -

focuses on connecting long lost friends or old classmates.

3) MySpace -

is probably the most popular of all the social networking sites now. They have many features available for users such as displaying large number of pictures, video clips, and music clips.

Social Marketing Strategies

  • Post classified ads
  • Offer advice and tips on forums and blogs
  • Use a signature link at the bottom of posts
  • Allow network group leader to promote affiliate links
  • Start your own social network group
  • Post autoresponder on profile page for newsletter signups
  • Widgets can be used to link your picture, profile page and blog.
  • Promote your blogs with social networking sites. Place your links to your blog on your profile pages and lenses; and plug your RSS feeds into your social networking portals.

    A couple of sites that are really useful for this is Techonorati (an RSS directory) and MyBlogLog (a blog directory).

Social Marketing Bookmarking Sites

These are sites that are designed for the sole purpose of sharing links with other internet users. It can be a great way to generate targeted traffic to your websites.

Most bookmarking sites have a high Google Page Rank, which makes them great sites to link to for SEO purposes.

Social bookmarking sites or tagging sites are quickly becoming a resource where people go to find what they're looking for. To add your site to these, offers a serious potential for web traffic.

An example of some bookmarking sites are, . . .

  • Furl
  • Delicous
  • Magnolia
  • Digg (also considered as a news site)
  • OnlyWire

Visual Social Network

Youtube is by far the premier video networking site on the web. It's all about sharing video clips to be watched and rated.

Quick Tip

Always add your photo to your profile. This gives you credibility, because people like to have an image of the person they are interacting with.

Authority Portal Social Site

Squidoo is made up of content pages (lenses) similar to Wikipedia, but is far more interactive.

Squidoo lenses come up high in major search engine results, because the site is well optimized and the lenses tend to be very keyword relevant.

People who visit this social site are looking for quality information, and are quite likely to make a purchase.

Their RSS module allows you to plug in the RSS feed from your blog, which means that it will update with each Squidoo post. This not only keeps your content fresh, but creates links back to your blog resulting in targeted traffic.

The link module helps you to generate quality visitors to your sites, and give you backlinks from a high PR site to improve your search engine optimization.

Quality Resources

  • TweeterGetter - one of the best ways to build your opt-in email list - and quickly.
  • Graphics - pictures and images should be utilized, because they are just as important to the search engines as content.

Learn how to make money with this free ebook Make Your Words Sell! .

Make Your Words Sell

These techniques have proven results!

Grow With Social Marketing!

From Social Marketing To Interactive Online Marketing From Social Marketing To 101 Marketing Strategies


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